Ovais Abaya Collection Ecommerce Strategy
Ovais Abaya Collection already had a strong social media presence and an established audience. The opportunity was to make their website work harder — turning existing attention into more purchases.
Client
Ovais Abaya Collection
Industry
Clothing
Timeline
12 months
Services
GTM stratergy, Website Revamp
The Challenge
The traffic was there, but the website journey had room for improvement.
We focused on making product discovery easier, communicating offers better, simplifying checkout and creating a smoother path from browsing to buying.
What We Did
01 — Website Revamp
We restructured the website to make navigation, product discovery and the overall shopping experience more intuitive.
02 — Better Offers
We introduced and positioned offers across key touchpoints to give customers stronger purchase reasons and communicate value more clearly.
03 — Easy Checkout
We simplified the checkout journey and removed unnecessary friction, making it easier for customers to complete their purchase.
04 — Category Pages
We optimised category and product pages to improve browsing, product discovery and decision-making throughout the shopping journey.
The Outcome
Ovais' website became a stronger part of the overall GTM funnel — connecting social traffic with a clearer, smoother and more conversion-focused buying experience.
From getting attention to capturing demand.
Conversion
Five-month cost drop
Annual revenue increase
