Impact of Social Media on Businesses

Social Media has made a colossal impact on Businesses. Hardly Surprisingly, startup or a small business, whether you are an online store or an enterprise, social media is a prime aspect for your business marketing strategy.

"71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others." Says Ambassador.  In Order to maintain their pace in this competitive era business must look out to their Social Media Platforms.

These platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest and WhatsApp can help you to enhance your costumer relationship, Generating Leads and   Sales , and Updating and Spreading Brand Awareness.

As per Statista,"In 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Social Media is the most important aspect of digital marketing.

These three aspects will make you head towards Digital Marketing for better prospects in Future drastically.
Brand building- Boosting your brand visibility among potential customers, allow you to reach a bigger and better audience. Through certain strategies like the "social media customer service strategy" , you significantly increase your brand recognition.
Omni channel engagement –Today’s customers choose social media as the main source to interact with a brand as they get instant attention thus boosting engagement on your Channel.

Business growth – Social interaction between businesses & customers is a growing trend that increases sales and improves brand loyalty.

Beauty enthusiastic brands such as Nykaa, WOW , MamaEarth and Purplle have grown massively through their paid promotions and got drastic Increase in their Sales. Consumers favourably stand for them and have maintained a Brand Loyalty with certain brands through their Public Relations. (PR)

In the case of MamaEarth, "The primary strategy was to make their story reach like-minded parents who wanted nothing but the best for their babies. The customer acquisition strategy is purely focused on digital content." As per StartupTalky.

The company has nearly 100 employees on its rolls and boasts of annual revenues of more than Rs 100 crore.

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