All about Logos - Do we really need and why?

As a business owner, you’re always being told that you need a strong identity and recognition. And as a very popular saying is first impression is last impression. Logos are at the heart of visual branding, they are first thing to steal your attention in any brand. They have the power to create instant recognition among your audience. It may be a challenge to measure the real importance of a logo and its impact on your small business.

Logos are certainly crucial for brands be it big or small or on any scale. If you see a panther or four rings, you know exactly which companies they represent. A quick glance at acquainted logo stirs up expectations and feelings about the brand be it good or bad.At time consumers will start to see brands as social entities with a history, personality and value. After all, people view product purchases as an expression of who they are.

Buying one product over another is often a statement of values, which keeps you connected to brands you love.But what’s the importance of a logo, and what role they play in forging this connection?

1.Logos support visual communication

In ancient times Mesopotamian civilizations used pictograms to express ideas and track goods in agricultural settings. As people learned more about the world around them, they created symbols to identify everything from food and animals to places and objects. Vast visual languages with symbols represent literal words.

In ancient times Mesopotamian civilizations used pictograms to express ideas and track goods in agricultural settings. As people learned more about the world around them, they created symbols to identify everything from food and animals to places and objects. Vast visual languages with symbols represent literal words.

2.Logos give your business identity

Logos are a tool to position your business in a consumer landscape that is increasingly visual. Logos become the face of your brand identity, so it’s essential to be professional and consistent in your image.

Whether driving past a store or scrolling Internet for online products, people look for visuals that are familiar or intriguing. Logos are one of the few marketing assets you can put everywhere be it app icons or business cards.

Without a logo, you’re throwing away opportunities to expand your presence and strengthen your credibility.

3.Logos boost brand values

Big companies put significant time and money into making their brands memorable, which raises a new question. Pepsi Globe logo that we see today has gone several changes over the years. The logos journey started when the company founder Caleb D. Bradham scrabbled a design that later gathered fame. Pepsi reportedly spent $1 million on this logo redesign in 2008. Pepsi the price tag for some of the most iconic logos of all time vary drastically. While some of the most iconic brands in the world cost hundreds of millions of dollars to create, others got away with a check for just $15.

Maybe, a quick test can help you find the answer. Try to remember the names of 10 different brands of cars. Now, visualize the logo for each business. Can you remember them all clearly? are they blurred? Or, are you just drawing a blank? Most likely, the cars you own or trust the most have the clearest brand image in your mind. No surprises there.

Logos aren’t a magic symbols that will make customers believe in your business.

People hold only information that matters to them. If you promote your values to the right audience, customers will believe the meaning of your logo. On the other hand, many brands don’t have an easily identifiable logo, still these businesses are successful because they have consumer trust, which itself is a logo.
As a start up or small business, best option is to use both strategies to your advantage. Build trust by providing good service, support and use your logo to remind customers who you are and why you should be valued.

4.Logos enhance business differentiation

Logos don’t have to be a literal depiction of your brand values, but should capture the most of your business. More importantly, logos can silently show viewers what makes you different from similar businesses.

Think about the diverse sportswear brand The logo of Puma has an image of a leaping Puma, which is also called a cougar, a panther that is active both day and night and jump up to 20 feet high. By using this symbol Puma summarized the feature of its product.

At the other end of the spectrum is Chanel The double C Chanel logo was designed by Gabrielle Channel. The logo is associated with wealth, prestige, and class. Despite this association, there is nothing inherent about this logo that makes it represent it.

When consumers are first discovering your brand, small details that convey your identity can make a lasting impression.

Use logos to attract customers who value your approach to business. Creating a logo isn’t mandatory, and you may not lose existing customers by going without one. However, there’s a good chance you will miss moments when you could have sparked interest in a new customer. More and more, consumers are taking control of the buyer experience. They can easily bypass businesses that aren’t working hard to get attention. Make your marketing more efficient by putting your logo to work and build recognition.